The world standard for makeup and hairstylist education
International Union for Makeup and Hairstylist Education
NEWS!
The IUM, in collaboration with World Body Painting Festival- Finland, is proud to announce The WBF Finland 2025!
Join us in Helsinki this October for the World Award
Creative Make-Up & The Nordic Awards, a spectacular celebration of artistry, imagination, and world-class creativity.
Dates: 18–19 October 2025
Prize: €2000 in cash + the World Award Trophy
Categories: Creative Make-Up, Facepainting, Bodypainting
This is more than a competition; it’s a stage for innovation, self-expression, and global recognition.
Special Hotel Offer for Artist Teams
Stay at Hotel Lilla Roberts, Helsinki’s most stylish boutique hotel. Valid for a stay period: 13–26 October 2025
Booking period: 16 August – 25 October 2025
-20% discount with promo code: BODYART. Tap the link in bio for bookings.
Registrations are now OPEN. Don’t miss your chance to be part of this world-class creative journey. Tap link in bio to register.
NEW COURSE ANNOUNCEMENT!
The International Union for Makeup (IUM) has officially introduced a prestigious 2-day accreditation evaluation for experienced makeup artists/instructors. Conducted by the IUM-approved Make Up Institute Stockholm, the program assesses teaching ability, technical skills, and industry expertise—granting advanced certification to top-tier makeup educators.
Mist creative makeup competition, 2025
IUM is excited to announce the winners of the Mist Creative Makeup Competition, 2025!
🌟Mist Stockholm Creative Makeup Competition Award!
Congratulations to @maria.vinnardag for the stunning creativity and concept. Her work is inspired by the intelligence of fungi and mycelium networks, exploring their fusion with forgotten technology to create a new form of life that honors nature’s hidden systems.
🌟Mist Stockholm Audience Choice Award!
Congratulations to @anna.s.muajourney, whose stunning creation tells the story of the Tech Valkyrie, a futuristic beauty reinforcer born in a world where AI is taking over and nature is becoming a rarity. Not quite human, not quite android, she emerges as a symbol of resilience and transformation.
OUR VISION
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Recognised training centres that lead to the IUM Examination and IUM Diploma.
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Establish and uphold the highest standards of Makeup and Hairstylist profession throughout the world.
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Organise makeup events and competitions on an international basis.
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Promote the exchange of professional knowledge, new developments, and information through activities, networking, and events.